Your traffic
issues are
relationship
opportunities.
Jason Lowder's field-tested system for turning the schools, apartments, hotels, gyms, and businesses within one mile of your door into referral channels that compound — long after your ad budget runs out.
25+ years of field marketing · Built for franchise & local operators · 30-day full course access
Overview
Relationship-first local marketing
Built for franchise & local operators
From apartments to zoos: A–Z target system
Do the right thing, for the right reason, get the right results
Most Local Businesses Are Renting Attention Instead Of Building Relationships.
Ads can help. Mailers can help. Boosted posts can help. But if your traffic disappears the moment your budget stops, you are not building a growth engine. You are renting attention.
The real issue is usually not visibility. It is that the apartment complex two blocks away does not know your name. The school down the road does not know who you are. The hotel front desk has no reason to recommend you. The gym, church, daycare, dealership, office park, firehouse, and local organizations around you are not connected to you yet.
That is the relationship gap.
Ads Expire
Paid campaigns can create clicks, but the moment the budget stops, the traffic often stops too.
Discounts Train Bargain Hunters
Coupons can create a spike, but if the customer came only for the discount, loyalty was never built.
Relationships Compound
A leasing manager, principal, hotel GM, or local partner can send referrals for months or years once trust is built.
The Best Opportunities For Your Business Are Already Nearby. They Just Don't Know You Yet.
Most operators drive past their best future partners every single day. The Smile Lowder system teaches you how to turn that invisible local network into a written, trackable, follow-up-driven relationship pipeline.
"If you can't name 25 nearby relationships, there are probably 25 nearby relationships that can't name you either."
Leasing offices are referral hubs. Lead with a thank-you visit; welcome packets, move-in gifts, and resident events come as a confirmed second touchpoint that converts into recurring customers.
Open the playbook
Teachers, PTAs, and staff lounges. Show up with appreciation — become the first name they mention to every parent.
Open the playbook
Cater small staff meetings, sponsor youth events. Trusted community leaders are the highest-trust referral source you can build.
Open the playbook
Front desks recommend restaurants 50+ times a week. Build trust with the front desk team so recommending you becomes natural and helpful.
Open the playbook
Post-workout traffic is hungry, loyal, and clustered. Use a confirmed second-touchpoint offer to start a partnership conversation with the gym team.
Open the playbook
Lunch orders, team meetings, and client appreciation. One office manager can quietly send you hundreds of orders a year.
Open the playbook
Firefighters and EMTs eat together, post photos, and tell the whole town. A thoughtful second visit can create trust, goodwill, and future referral conversations.
Open the playbook
Tired parents picking up kids decide dinner in the parking lot. Be top-of-mind with magnets, menus, and treats for staff.
Open the playbook
Sales floors run on coffee and waiting customers. Become the go-to lunch and you'll be referred to every new car buyer.
Open the playbook
Cross-promote with neighbors that share your customer. Stack cards, do swaps, and create local bundles.
Open the playbook
Rotary clubs, chambers, little leagues, charities. Sponsor visibly — every member becomes a brand ambassador.
Open the playbook
Introducing The Smile Lowder Method
A repeatable system for building local relationships without awkward pitching, random networking, or relying only on ads.
Build Your Golden Rolodex
Identify every meaningful local target within one mile: apartments, schools, businesses, churches, hotels, gyms, offices, first responders, community groups, and more.
Lead With The Thank You Approach
Walk in as a neighbor, not a vendor. Smile, introduce yourself, thank them specifically, ask how you can support their team or community, and create a natural reason to follow up. The first visit is about starting the relationship, not dropping something off.
Don't Sell — Serve
The fastest way to open local relationships is not to ask for business. It is to offer value, appreciation, support, and community partnership first.
Design For The Third Visit
First visits introduce. Third visits build loyalty. Learn how to turn first-time customers into regulars by intentionally designing visits two and three.
Follow Up Or Fail
A first visit without follow-up is a fading hello. The course gives you the follow-up rhythm, scripts, tracker, and system to turn introductions into real relationships.
This Is Not Another Generic Marketing Course.
One side is what most local operators are still doing. The other is the system that compounds.
- Run adsBAD
- Send couponsBAD
- Hope traffic shows upBAD
- Post randomlyBAD
- Chase first-time customersBAD
- Forget to follow upBAD
- Start over every monthBAD
Renting attention. Traffic disappears the moment the budget stops.
- Build a Golden Rolodex
- Lead with gratitude
- Create local referral partners
- Use ads as amplification
- Design for the third visit
- Track follow-up
- Build a compounding relationship engine
Owning relationships. Referrals compound for months and years.
The Local Store Marketing & Relationship Building Course
A practical, field-tested system for operators who want local growth they can actually control.
Inside the course, Jason walks you through the exact local relationship marketing system built from years of real-world field marketing, franchise growth, grand openings, grassroots campaigns, and community-based sales building.
This is not theory. This is the playbook for getting out from behind the desk, into your local market, and building relationships that send traffic back to your front door.
Ten Modules. One Repeatable Relationship Engine.
The Relationship Gap
Learn why most local traffic problems are relationship problems in disguise.
Ads Expire. Relationships Compound.
Understand how to use paid marketing as fuel instead of depending on it as the engine.
The Golden Rolodex
Build the list of 50–150 nearby relationships that can become your local growth base.
The A–Z Local Store Marketing Framework
Know exactly which neighborhood categories to target, from apartments to zoos.
The Thank You Approach
Get the simple outreach script that lets you walk in without sounding salesy or awkward.
Don't Sell — Serve
Shift from vendor energy to neighbor energy and build trust before asking for anything.
The Third Visit Strategy
Learn how to design the first, second, and third visit so new customers become regulars.
The Grand Opening Engine
Use a 90-day relationship-building sequence before a launch, relaunch, remodel, anniversary, or campaign.
Follow-Up Or Fail
Use the 48-hour follow-up, end-of-week reply, call confirmation, and 30-day return system.
The Relationship Tracker
Track every contact, next step, offer, response, and partner status so your outreach becomes a real pipeline.
You Also Get The Tools To Implement It
Local Store Marketing A–Z Playbook
A practical idea bank for engaging apartments, schools, churches, hotels, offices, gyms, first responders, community organizations, and more.
Golden Rolodex Tracker
A simple tracker to organize contacts, visits, offers, follow-up dates, relationship status, and next steps.
Thank You Approach Scripts
Word-for-word outreach scripts so you know exactly what to say when you walk in.
Seasonal Monthly LSM Guide
Month-by-month local marketing ideas tied to seasonal moments, appreciation events, community rhythms, and partnership opportunities.
Monthly Live Smile Lowder Q&A Call
Join Jason live each month for implementation guidance, questions, examples, and real-world application.
Private Community Access
Stay connected with other operators implementing the system, sharing wins, asking questions, and building momentum.
Start Building Relationships That Outlast Your Next Ad Campaign.
Local Store Marketing & Relationship Building Course
Everything you need to start building a real local relationship engine — modules, playbooks, scripts, tracker, monthly Q&A with Jason, and private community access.
- 10 implementation modules
- Smile Lowder Playbook + A–Z Playbook
- Golden Rolodex Tracker & Thank You Scripts
- Seasonal Monthly LSM Guide & FixAim Pyramid
- Monthly Live Q&A with Jason
- Private community access
- 30 days of full course access
Beyond The Course — Services & Engagements
Already running the course or need more hands-on help? Bring Lowder Relationships on location for workshops, speaking, coaching, and culture work — fully customizable to your brand.
3-Day On-Location Workshop
Boots-on-the-ground field training tailored to your team and territory.
- Interactive on-location training
- Group brainstorming sessions
- Days of field training & role-playing
- Two Zoom prep calls + post-visit support
- 12 monthly best-practice calls + eNewsletters
- Quarterly executive review call
Speaking, Emcee & Event Support
Invite Jason on location to host, headline, or energize your event with a positive, high-energy, relationship-first message.
- Keynote speaking
- Conference emcee / host
- Breakout sessions inside larger events
- Single-day seminars & weekend workshops
- Customized content for your brand
Relationship Marketing 101 — Coached
A guided coaching program that pairs the course with live accountability and field projects.
- 1-on-1 onboarding with a Lowder coach
- Two live group calls
- Three field training projects
- Quarterly calls + quizzes & final exam
- Live LR webinars + 12 monthly eNewsletters
- Private Facebook group access
Hiring Culture & Accountability
“Your customers will never love the brand unless the employees love it first.” Overhaul hiring, staffing, and culture inside your organization.
- Instant Impact recruiting consultation
- Recurring Recruiting program design
- Culture & accountability coaching
- Certified through Partners in Leadership
- Team-wide implementation support
Every engagement is tailored. Contact us for pricing & scheduling.
Trusted By Operators Who Built Real Local Momentum
Franchisors, franchisees, and local business owners who turned community relationships into compounding growth.
"Jason's Local Store Marketing approach, particularly his focus on building community relationships, played an important role in Marco's growth from 200+ stores to the 900+ stores we are today. His strategies for Grand Openings helped new stores launch strong. But perhaps Jason's greatest contribution was his ability to help franchisees understand the value of grassroots marketing, great values and changing the way they connect within their communities."
"Working with FixAim was the best decision I ever made. A simple solution that yielded high returns. FixAim made the difference between staying open and closing. We saw results on the first day. Thanks FixAim for all you do."
"Jason Lowder has provided invaluable insight and guidance as we have approached the development of our Local Store Marketing Department. Jason's industry experience is unrivaled and his contributions undeniable. He has served as a teacher and a mentor for our organization as we seek to take our Community Engagement practices to a new level. Thank you, Jason!"
"Jason Lowder has a genuine and honest energy that positively affects everyone around him. I believe that many businesses are open and thriving today because of Jason's impact during tough developmental years. Many of the relationships that we created years ago are still intact and helping us thrive today. Have a plan. Be intentional. Have fun."
"Our goal was to be a $1 million pizza store. FixAim helped us focus our sales efforts on local businesses, and community, and we ended the year with $1.2M in sales by utilizing our 'local pizza store' tactic to build relationships in our market. Whatever you give to your community, they give back to you 10 times over."
"We engaged FixAim Marketing for a local store marketing boot camp. It far exceeded my expectations and has lit a fire under our entire management team. The hands-on experience Jason provided in person was invaluable. His energy is boundless and contagious. Highly recommended!"
15 verified testimonials from franchisors, franchisees, and local operators.
Real operators. Real routes. Real relationships.
Snapshots from grand openings, catering drops, community partnerships and local media — the kind of in-person moments the system is built to create week after week.
From Invisible In The Neighborhood To Known By The Community
A local operator had a clean store, solid operations, a good product, paid ads, boosted posts, mailers, and corporate support — but traffic was flat.
The question that changed the conversation:
"How many businesses, apartments, schools, churches, gyms, offices, and organizations within one mile of your front door know your name?"
The answer: Almost none.
That is the relationship gap.
- 1Build the Golden Rolodex
- 2Visit 3–5 local targets per week
- 3Lead with thank-you
- 4Offer support before asking
- 5Follow up within 48 hours
- 6Return within 30 days
- 7Track every relationship
- 8Turn local contacts into referral partners
This Course Is For You If…
Two short lists. Be honest with yourself — the system only works for one of them.
- You own or manage a local business
- You depend too much on paid ads or discounts
- You want more referrals from your local community
- You know you should be doing local outreach but don't have a system
- You want your team to know exactly who to visit and what to say
- You are opening, relaunching, remodeling, or trying to revive local momentum
- You want to turn first-time customers into regulars
- You want a practical weekly rhythm, not fluffy marketing theory
If most of these sound like you, enrollment will pay for itself in the first 90 days.
- You want a magic ad hack
- You refuse to follow up
- You only want online tactics
- You are not willing to build relationships in person
- You want instant results without consistent action
No shame — this just isn't the right system for what you're looking for.
Two Hours A Week Can Change Your Local Market Position.
3–5 in-person relationship visits
Lead with gratitude. Capture notes before leaving.
Follow Up & Confirm
Follow up with the people you met, thank them again, confirm what would actually be useful, and schedule the second visit.
Follow up & log
Send follow-ups, schedule 30-day returns, log every contact in the tracker.
Relationship visits per month per location.
Up to 30–50+ active community partners over time.
Not Ready To Enroll Yet? Start With The Free Local Store Marketing A–Z Playbook.
Download the free playbook and start mapping the opportunities around your business — from apartments to zoos. Use it to identify the local targets hiding in plain sight and begin building your Golden Rolodex.
Frequently Asked Questions
Stop Waiting For The Neighborhood To Find You. Go Build The Relationships That Bring Them In.
The schools are there. The apartments are there. The hotels, churches, gyms, offices, local partners, and community organizations are already there. The question is whether they know you, trust you, and have a reason to send people your way.
Smile Lowder gives you the system to make that happen.
"When you do the right thing, for the right reason, you get the right results."